Client: Ladies European Tour (LET)

Original concept: self-initiative, photographic imagery creatively driven and managed by the photographer

Purpose: To raise the tour's profile. The images were offered to the Daily Telegraph who published an article based on the images.

Additional Medium: Sport Production film unit produce short film of the photographic shoot

Result: extensive media coverage as follows

The Daily Telegraph

BBC1 TV breakfast news: women's golf fashion article driven by image appearing in Telegraph, approximately 3 minute slot.

Short documentary film purchased by airlines for in-flight entertainment

Daily Mail

Daily Mirror

The Independent on Sunday: The journalist commented - this photograph probably achieved more coverage for women's golf than all of it's tournaments put together

Golf Monthly

Golf World

EMAP France

Golf European

Lady Golfer

Golfers Magazine (Netherlands)

Client: Ladies European Tour

Purpose: raise the LET's profile by highlighting the tour's trendy young players.

Original concept: self initiative, photographic imagery creatively driven and managed by the photographer

The images were presented to The Daily Telegraph with additional background information to stimulate an article. This resulted in a picture led article (double page spread) and additional image on The Daily Telegraph's front page, something that hadn't been achieved by previous photographic agencies for some considerable time. The images assisted to seal a sponsorship deal.

Stills images, often overlooked by clients in favour of moving images, are a very powerful means to increase brand awareness in various media outlets.